Generation Y Spills The Beans

January 12, 2009

If, as the prophets say, the children are our future, the automobiles of tomorrow will be radically different from those of today. Only problem is, we're not sure who's going to build them.

Statistics firm Deloitte recently surveyed 1,006 Generation Y Americans (i.e. those born between the late 1970s and 2000) and asked quite a lot of questions about cars. The survey turned up some interesting data, including:

  • Environmental friendliness ranks as one of Gen Y's top three criteria when they're considering cars.
  • Most respondents said they'd be willing to pay more for a car that's eco-conscious.
  • Though exterior styling is important, so is access to the web and the various social networks.
  • Approximately 70% of respondents said they would not consider taking a job in the auto industry.

By 2010, those in the know estimate that Gen Y drivers will constitute around 25% of the car buying market. However, the question remains: who's going to get those cars to the marketplace?

-- Richard Read



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