Toyota Working On Solar Car. Or Not

January 6, 2009

Among the many things dogging Toyota today is the persistent rumor that the company is working on a super-secret solar-powered vehicle. And although that's not a bad rumor to be spreading--certainly not in today's green-friendly, gas-conscious marketplace--Toyota vehemently denies there's any truth to it.

Well, "vehemently" may be a bit strong: a spokesperson said, "We're not aware of any such vehicle, planned or otherwise." Which sounds a bit coy, but maybe we should take it at face value. I mean, given the state and cost of current technology, producing a fully solar-powered car for mass-market consumers isn't especially feasible. (A partially solar-powered car, however, is more than feasible--it's a stone-cold reality.)--Richard Read

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