Prince of Monaco Serene and Green with iMiEV

December 19, 2008
Since 2006, Mitsubishi has been hard at work on its new "i MiEV" concept car. (The acronym stands for "Mitsubishi innovative Electric Vehicle"; still no word on what either "i" stands for or why they're lowercase.) Now the company has begun taking the curiously named car on the road--most recently to the Principality of Monaco.

Although Monaco is, of course, better known for its Formula One Grand Prix, don't think that the country doesn't have a sensible side. In fact, HRH Prince Albert II of Monaco has demonstrated a significant commitment to environmental preservation and other green causes, and by all accounts he had a great test drive in the i MiEV. According to a press release we received yesterday, His Serene Highness (best term of address ever) said, "The vehicle I drove today is ready for practical use in a city area, the dynamics are very good and the performance suits the need. I would like to see this kind of zero emission vehicle in Monaco in the near future."

Which is great, but perhaps a bit vague, don't you think? I mean, he's just saying he wants to see that kind of car in Monaco, not necessarily the iMiEV itself--but then, perhaps the Prince is just standoffish. Mitsubishi is hoping that Monaco and other European nations feel a bit more committal by the time the car's planned launch in 2010.--Richard Read

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