2009 Chevrolet Avalanche
Over the weekend, we heard about one Detroit-area businessman who's trying to be one of those wee solutions by providing $1,000 to each of his employees, on the condition that they use the money to purchase a new car from Ford, Chrysler, or GM. Turret Steel Industries in Leetsdale, Penn., has a similar program in effect for its workers, and both employers are optimistic about the results.
We give serious props to these enterprising employers for taking matters into their own hands. However, the incentive programs beg a larger question: is it merely price that's keeping U.S. buyers away from Big Three cars? Show of hands: if you knew you could get $1,000 off the price of an American-brand car, would that tip the scales? -- Richard Read