The Rules of the Road: Bosnia, Herzegovina Go Graphic

December 11, 2008
Bosnia speed sign

Bosnia speed sign

You have to admit, the U.S. has a hit-and-miss record on consumer safety. On the one hand, we don't allow melamine in our dog food. On the other, we have warnings on our cigarette packs like--and I paraphrase--"Smoking may cause lung cancer. Just saying," while other countries devote half the surface of every pack to labels that read, "SMOKING WILL KILL YOU TOMORROW."

On the auto safety front, the U.S. does pretty well. We have strict drinking-and-driving laws, insurance requirements, seatbelt regulations, and more. However, compared to an anti-speeding campaign that's apparently running in Bosnia and Herzegovina, we look a little demure.

The campaign uses a combo of billboards and real wrecked automobiles to get its point across. According to the original source for this image and others over at their site, the signs translate as:

"Reason for this crash: disregard of car signs"
"Reason for this crash: fast driving"
"Reason for this crash: driving trough red light [sic]"

I don't know how the auto industry is doing these days in the former Yugoslavia (though that looks like a Mazda/Ford showroom in the background), but at least the advertising industry is staying busy.

If anyone has other pics of this campaign or additional details, please share them in the comments below.--Richard Read

[via Dark Roasted Blend. Also on that page: a nice retro graphic entitled "What Detroit's Cars Need"]


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