Usain Bolt and BMW M3: "Love at First Sight"

November 28, 2008
That's how BMW says the world record-smashing sprinter described his first experience with a BMW M3 in his native Jamaica. And now Bolt's No. 1 sponsor--sportswear maker PUMA--is shipping him his very own black M3. The vehicle is set to arrive before Christmas in Kingston, Jamaica.

Usain Bolt always admired his uncle's BMW, never missing the chance for a ride when he was a kid. And the 22-year-old just got a chance in the driver's seat with a professional BMW instructor, driving at the vehicle's limit through winter conditions at the BMW Vehicle Test Facility in Aschheim, near Munich.

Bolt toured BMW Velt where Ian Robertson (member of the board of management of BMW AG) and Dr. Kay Segler (head of region importers, BMW Group) showed him the entire BMW portfolio. Bolt, who's keen on anything with fleet performance, was said to be particularly impressed with BMW motorcycles and the M3.--Colin Mathews

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2009 BMW M3 Convertible

2009 BMW M3 Convertible

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