Mitsubishi Becomes Fifth Automaker to Pull Out of NAIAS

November 24, 2008
Automakers are pulling out of U.S. auto shows en masse given the current world financial crisis and auto sales decline, and Mitsubishi is the fifth to bail on Detroit's North American International Auto Show. The Japanese automaker joins ranks with Rolls-Royce, Land Rover, Ferrari, and Suzuki in declining to participate in Detroit's January show, according to AutoWeek. Porsche has not had a presence in Detroit since 2006.

Other automakers are rumored to be strongly considering their attendance, and AutoWeek claims that many are privately reconsidering their auto show participation in general. Mitsubishi wished to keep a presence in Detroit, but ultimately decided to cut costs in a market where it doesn't do a huge amount of business. Too bad it couldn't save a little corner for the excellent new Honda Fit-size Colt, which Mitsubishi dealers must be crying over (a pity it won't be sold in the United States).

Nonetheless, Joe Serra, co-chair of the 2009 Detroit Auto Show, claims there will still be 45-50 unveilings at this year's show, about typical for Detroit. Space is always at a premium in Detroit's Cobo Hall where the show is held, and Serra expects that the show will be full this year with new entrants like BMW's Chinese partner Brilliance Auto filling in the gaps and making its first U.S. appearance.--Colin Mathews

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2008 Mitsubishi Colt

2008 Mitsubishi Colt

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