Tiger Woods and GM Conclude Endorsement Deal

November 24, 2008
Has Tiger finally decided that Buick doesn't exactly present the kind of youthful image he wishes to convey? Tiger and the Tri-shield are parting ways as of December 31, though both Woods and GM promise that the separation is on amicable terms.

Woods claims that he needs more personal time due to the upcoming birth of his second child, and cash-strapped GM explains that it is looking for "budget efficiencies" to keep Wagoner's private jet fueled the lights on in Detroit. Could one of these efficiencies be eliminating Buick if GM is forced into Chapter 11?

Woods has endorsed GM vehicles, especially Buick, for the U.S., Canadian, and Chinese markets for the last nine years. Mark LaNeve, General Motors North American Vice President of Sales, Service and Marketing, calls the timing of GM's financial disaster alongside their decision to axe the Woods endorsement "purely coincidental." Right. Just as the sale of two corporate jets right after an infuriated Congressman blasted Wagoner for flying one to Washington was coincidental.--Colin Mathews

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