Infiniti Launches Winter Sales Event Early

November 6, 2008
Infiniti launched its annual Limited Engagement Winter Event sales event yesterday, a month earlier than usual. Despite reduced availability of credit to many consumers, Infiniti assures that "financing is readily available at Infiniti retailers."

To help spur sales in a down market, Nissan's premium brand is offering zero percent financing for 36 months on all 2008 models. Longer-term financing is also available, and "attractive lease deals" remain an option, significant in a market where certain automakers' finance arms (like Chrysler) have completely eliminated leasing from their sales portfolio as they are stuck with off-lease vehicles that have lost most of their market value.

“We know there is still a demand for the luxury and performance of Infiniti automobiles, but with the negative consumer news of late, consumer perception is there’s no financing available,” said Ben Poore, vice president of marketing for Infiniti. Poore wants you to know that despite reduced access to credit, Infiniti is pushing forward with, for example, a $349-per-month lease on a 2008 Infiniti G35 Sedan, a $399-per-month lease on a 2008 Infiniti G37 Coupe, or a $399-per-month lease on an Infiniti EX35 Crossover. Wait, they're still trying to move '08 models in November? Wow, tough sales year, indeed.

It definitely helps that Infiniti cars keep their value far better than, say, antediluvian full-frame SUVs, making these leases a much less risky option for Infiniti. Wonder if they're offering leases on the behemoth QX56?

With Nissan North America reporting a sales decline of 33 percent for October of 2008 versus that month one year ago, the company is pulling out the stops to try and spur sales as owners across the country hold off on new car purchases in an uncertain economy.--Colin Mathews

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