Nissan Taps Video Game Maker to Help Launch New 370Z

October 30, 2008
"Bringing the Nissan brand to a passionate and unique audience" was the impetus behind featuring the brand's new 2009 Nissan 370Z in the hit video game series, Need for Speed. The game will allow Z enthusiasts and gamers a virtual seat behind the wheel of its new sportscar in Need for Speed Undercover prior to the vehicle's actual release. The game will be available in the United States on November 18 and in Europe on November 21. The public unveil of the 2009 370Z will occur at the Los Angeles Auto Show on November 19.

Nissan marketing folks claim this is the first time an automaker has done a vehicle world premiere by partnering with a video game company. Black Box, a studio of Electronic Arts Inc., produces the Need for Speed series, which for the last 15 years has been bridging "the gap between gamers and the world's hottest cars."

They say that video game designers worked closely with Nissan "to accurately replicate the overall look, feel and performance of the all-new Nissan Z." The game's cop chases, highway battles, and even an "all-new Heroic Driving Engine" (a character, perhaps?) may be experienced on Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo DS, PSP, PC and mobile. Click Need for Speed to find out more.--Colin Mathews

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