Nissan marketing folks claim this is the first time an automaker has done a vehicle world premiere by partnering with a video game company. Black Box, a studio of Electronic Arts Inc., produces the Need for Speed series, which for the last 15 years has been bridging "the gap between gamers and the world's hottest cars."
They say that video game designers worked closely with Nissan "to accurately replicate the overall look, feel and performance of the all-new Nissan Z." The game's cop chases, highway battles, and even an "all-new Heroic Driving Engine" (a character, perhaps?) may be experienced on Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo DS, PSP, PC and mobile. Click Need for Speed to find out more.--Colin Mathews