Ford Reliability: Bright Spot in Dismal Market

October 23, 2008
2009 Ford F-150 Platinum

2009 Ford F-150 Platinum

According to a report released this afternoon by Consumer Reports magazine, Ford Motor Co. continues its impressive quality climb despite a distressing sales decline. Its vehicles rated "average" or "better," with the exception of three truck models according to Detroit News. This is great news for a troubled Ford, and it is timed well, being so close to the launch of the new 2009 F-150 driven recently by TCC's Rex Roy.

Despite being bettered overall by Japanese competitors like Toyota's Scion (its 2009 xD model garnered the best predicted reliability for all new cars in Consumer Reports' tally), Ford has made strides with a lineup full of products considered "average" or "better" by CR, with the exception of three Ford trucks that pulled it down in the ratings.

While Consumer Reports felt that American auto manufacturers are "a mixed bag" when it comes to reliability overall, David Champion, senior director of CR's Auto Test Division gave the blue oval a strong vote of confidence. "Ford is extremely close to Honda and Toyota in terms of reliability," he concluded.

Marty Padgett reported on Ford's quality goals this last August, and it appears that the company has made good on its promise of improved quality. Good news for consumers who want to buy American without making compromises, especially in light of great new European models coming down the pike like the 2011 Ford Fiesta.--Colin Mathews

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