iPhone Tapped to Bolster 2009 Ford Flex Sales

October 21, 2008


Hoping to ride the wave of massive popularity enjoyed by Apple's iPhone, Ford is pumping up its 2009 Flex crossover with a new iPhone application, reports the Detroit Free Press.

Called Flex Photo Lab, the app allows users to alter photos on the iPhone or learn more information about Ford's 2009 Flex CUV. CNET's Web site versiontracker.com calls it a great tool "to enhance photos on your iPhone."

Upon opening Flex Photo Lab, users enter a darkroom through the iPhone's segment-leading interface. Inside the darkroom, special effects like a kaleidoscopic filter may be applied to photographs stored in the phone. The altered images may then be saved. The promotional part of the software is called Discover Flex, and users may access that promotional tool with a quick finger tap.

Sales of the Flex started soft with only 7,552 sold from June to September, but 20,000 iPhone users have already downloaded Flex Photo Lab as of yesterday. With any luck, this progressive marketing move will lure potential buyers into Ford dealerships. And any association with the wildly popular iPhone can only be a good thing for the struggling domestic automaker.--Colin Mathews

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