The theme for the design challenge is "Motorsports in 2025." Mitsubishi chief designer David O'Connell claims that it's "just the sort of assignment the designers at Mitsubishi Motors dream of," claiming its depiction of motorsport in the year 2025 looks both back upon Mitsubishi's success in automotive competition as well as forward to what such events might be like in the future.
The L.A. Auto Show Design Challenge urges Southern California-based studios to compete against each other for the claim of ultimate automotive design studio. Los Angeles is an appropriate backdrop for this competition, being the home of so many carmakers' North American design studios as well as the famed Art Center College of Design in Pasadena, Calif., which has produced some inspired automotive designs and designers. Mitsubishi's full rendering will be released at the L.A. Auto Show this November.--Colin Mathews
Mitsubishi MMR25 Rally Racer