Chevrolet Goes for Gold with Beijing Olympics Ads

August 7, 2008
2008 Beijing Olympics Chevrolet ad

2008 Beijing Olympics Chevrolet ad

The 2008 Summer Olympics open tomorrow night in Beijing--and a new set of Chevrolet ads touting its newest green machines and its stalwart trucks will be aired on American television during the opening ceremonies.

The ads focus on four models: the Chevrolet Malibu, Silverado, and 2009 Chevrolet Traverse crossover vehicle, as well as the coming Chevrolet Volt hybrid. In the ads, Chevrolet claims the Silverado is America's "best" truck, from V-8 fuel economy to warranty coverage; the Malibu is tops in Initial Quality in its class, as deemed by J.D. Power; and the Traverse is building on the Malibu's success.

The ads also put out GM's take on fuel economy, saying the automaker sells more 30-mpg vehicles than Toyota or Honda. One of the ads to air during the Beijing opening ceremonies will showcase the Chevrolet Volt "range-extended electric vehicle," or as we call them here at, hybrids.

The Beijing Olympics open tomorrow night and continue through the 18th of August, with guts, glory, protests, doping, human-rights violations and even more untold stories to come--and we hope, another gold for Lindsay Davenport.

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