GM Gives the Military a New Deal

June 15, 2008
General Motors says its new incentives offered to members of the military are the best from any automaker.

GM's program is good for active-duty military and the reserves from all branches of the service, including the Army, Navy, Air Force, Marines, Coast Guard, and National Guard. It also applies to all GM brands: Chevrolet, Buick, Cadillac, Saab, GMC, HUMMER, Saturn, and Pontiac.

Alas, the Chevrolet Corvette Z06 is exempt from the deal. You can assume the new Corvette ZR1 will be as well.

GM had offered a $500 discount to the military. The new program is in combination with some other GM programs, so the savings add up for some vehicles: a Buick Enclave could cost $2,200 less, while a GMC Sierra could come at a $4,200 discount for military men and women.

"The GM Military Discount Program is just one more way we can say thank you to millions of active and reserve military personnel struggling to balance the needs of their families against their service to their country," said Bob Lutz, GM vice chairman and ex-military himself.

More details are available at GM's special Web site. GM's also mounting a tour of some bases across the country to show off its latest trucks and cars, and is encouraging service members to sign up for a sweepstakes at the site to win a new Pontiac G8 GT or a trip to the Super Bowl or Daytona 500.

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