The timing may come as a surprise to some, considering the automaker's declining fortunes. Chrysler sales plunged 25.4 percent in May alone, largely on the truck side - which typically accounts for around two-thirds of the automaker's total volume.
But Chrysler officials insist they have no choice considering the huge run-ups the industry has faced for commodities ranging from rubber to steel. And they point out that other manufacturers have also bumped up sticker prices - General Motors by as much as $1,500 - in recent months to cover at least some of those commodity increases.
At 2 percent, the increases will average around $500 for a typical Chrysler passenger car, and slightly higher for the maker's trucks.