McNabb Lands at GM - Heading New "Premium" Channel

April 16, 2008
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Mark McNabb, who resigned from one of Nissan’s top marketing jobs in North America, has resurfaced at General Motors. The 47-year-old McNabb will joins GM as the head of the company’s new “Premium” sales channel, whch includes the Cadillac, Hummer and Saab brands.. Jim Taylor, Cadillac divisional manager, Martin Walsh, Hummer divisional manager, and Steve Shannon, Saab divisional manager will report to McNabb, GM officials said.

“Mark McNabb is a world-class executive with extensive experience. His background with Mercedes and Infiniti, in addition to Nissan, make him uniquely suited for this new position as the vice president of the premium brands,” said LaNeve, GM vice president of sales, service and marketing. “He is a great addition to our North American team,” LaNeve. McNabb’s appointment is part of GM’s effort to reorganize its sales and marketing effort into distinct four retail channels - Chevrolet, Premium, Buick-Pontiac-GMC and Saturn, GM officials said.

Ed Peper, 46, was appointed North America Vice President, Chevrolet Channel, while Susan Docherty, 45, was appointed North America Vice President, Buick Pontiac-GMC Channel, while Jill Lajdziak, 51, will continue to lead Saturn as General Manager, and assume sales responsibility for that channel.

“These changes have been designed to improve all of our brands, and achieve strongly profitable channels at both a wholesale and retail level,” said Troy Clarke, GM North America president. “We are further streamlining the organization to reduce complexity, align resources to improve the consumer experience and improve bottom line business results. We expect that the channels will work closely with GM’s global product development teams to ensure the products meet consumer needs. This is the next step in our continuing strategy to increase the effectiveness of GM North America’s operating model,” he said.

“Customers’ opinions of our products and brands have improved. We raised quality to world-class levels and announced our 100,000 mile powertrain warranty, the most comprehensive transferable warranty in the business,” LaNeve said. by Joe Szczesny

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