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More Video Timesuckage: The Glory That Is BMW's M3 V-8

April 15, 2008

For all the hell they've wrought on American society -- think McRib -- advertisers have also done the public a great service. BMW's latest television and Web commercials are case in point: they reveal the glory that is the heart of every BMW M3, its eight-cylinder engine.

What better way to spread the gospel of BMW's new 4.0-liter V-8? The latest ad campaign isn't only centered on the engine, it's centered inside it. The ad, created by Austin-based GSD&M Idea City, is a 30-second clip capturing the firing pattern of a single cylinder from the inside out -- without the use of CGI or other visual trickery. It was shot over the course of four days, using specially prepared engines with holes drilled in for cameras to get the ad footage.

You've seen the ad by now if you watch shows like The Colbert Report, The Daily Show and Anderson Cooper 360. If you watch anything remotely less liberal, catch it below in this YouTube clip -- and watch the making-of video, too:

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