The quality of Ford's cars and trucks equals that of Toyota and Honda -- that's the conclusion of a new report Ford is trumpeting today.
The study -- the first quarter 2008 U.S. Global Quality Research System (GQRS) report -- was performed by RDA Group of Bloomfield Hills, Mich., and measured the problems associated with Ford, Lincoln and Mercury cars in the first three months of ownership. According to the RDA Group, those Ford vehicles logged an average of 1284 "things gone wrong" per one thousand vehicles, compared to 1250 average TGW for Toyota and Honda vehicles.
Ford placed 15 vehicles in the top three spots in their segments in the RDA survey, with five vehicles topping segments. The Mustang Shelby GT500 led in sportscars; the Mercury Milan in mid-size cars; the Lincoln Navigator in large premium utility vehicles and in customer satisfaction in that class; and the Taurus and Sport Trac for satisfaction in their class.
The RDA survey is conducted for Ford of customers registering vehicles from September to November 2007.
Last year, Ford placed 14 vehicles in the more widely regarded J.D. Power and Associates Initial Quality Survey in the top three of their segments, while the Lincoln brand ranked third of all nameplates surveyed.
To trumpet its rise in quality, Ford is launching a new branding campaign called "Drive One," which encourages people who haven't owned Ford products or have left the fold, to get into new Ford vehicles like the 2009 Ford F-150 and 2009 Ford Flex, both on tap for later this year.