Toyota Flies with Audubon Society

March 26, 2008
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Toyota has hooked up with the National Audubon Society, a conservation charity devoted to restoring natural ecosystems, to launch TogetherGreen, a new program that in part will help train a new generation of conservationists.

Toyota gave Audubon a total of $20 million, the largest grant ever received in the society’s more than hundred-year history. The grant will help expand the range of Audubon’s conservation programs, says John Flicker, Audubon president.

Patricia Salas Pineda, a group vice president of Toyota Motor North America, said the automaker's 36,000 U.S. employees will be encouraged to join in the TogetherGreen program as volunteers.

The five-year TogetherGreen program has three main goals. The first uses innovation grants to increase measurable land, water, and/or energy conservation. Part two is conservation fellowships, which will train up to 200 environmentalists that can become expert guides, organizers, and role models. Part three helps fund volunteer days, which will be offered at Audubon's network of nationwide community centers, to present hands-on experience with environmental issues.

The official Web site, will launch later in the spring. It will highlight ways to “green” your own life and will give tips on how to conserve on a daily basis.

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