Scion: Forget the Cars, Make Your Own Crest

March 25, 2008
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Toyota has taken the next step in generating more hype for their hip and boxy cars at Scion. Scion owners (or, well, anyone) can now create their very own logo crest that matches their personality, hobbies, and beliefs at

Click over to the Web site and what's surprising is what you don't see: cars. Instead, you can browse through the galleries of crests created by designers and other users, watch videos on the Scion Speak campaign, or jump right in to make your own (ours is right here; unofficially it's the "Ryan Sea Crest" because of the goblin perched on top).

The videos spell out the creative process of Scion Speak. One video showcases the designer of Scion Speak, budding celebugeek Tristan Eaton, who talks about why Scion Speak exists and how Scion owners appear to be a part of their own little clique. There's also an official trailer on the site, which combines catchy beats with the images of multiple crests to really draw you into making your own.

Once you venture into making a crest, the combinations are (almost) endless. The creators of Scion Speak were able to capture the hobbies, beliefs, and personalities of so many different people in the options they provide. They give the chance for you to really bring yourself out in this. There are something like 20 different crest shapes, and over a hundred different images to place in your crest. These images range from saws (for those horror fanatics), to aliens, to smiley faces (and sad ones too for the Cymbalta crowd), flowers, and even an anarchy symbol (for the rebel in all of us). After adding your right and left elements, which range from wrenches to USB cables to fishnetted legs, you can customize your colors, and then save your logo for your personal use--to print, to make into a decal, or just to treasure for generations and leave future historians clueless as to what your family needed a logo for in the first place.

Scion owners have the option to download and print their logo out as a window decal, or even take their logo to a shop to have it airbrushed on their car.

Scion hopes this site will do more to bind Scion owners together, (and hopefully not touch off a gang war, we think).

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