Volkswagen Sponsors Beijing Olympics

March 24, 2008
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Mark your calendar for August 2-8, Olympic fans and hopefuls. The 2008 Olympic games are, for the first time, being held in China. And Volkswagen is getting in on the fun as the official automotive sponsor of the Games.

As a sponsor, Volkswagen will be donating 6,000 cars to the 2008 Beijing Olympic Games Organization Committee (BOCOG). Some 4,350 of those cars will be Volkswagens, while 650 will consist of Skodas, and the remaining 1000 will be Audis.

Volkswagen will also have a pavilion at the Games. Volkswagen, Skoda, and Audi will each have two cars there in a 2,000 square-meter facility. The Volkswagen models will bear the phrase “Present and Future,” while Audi has “Past and Present.” Skoda’s motto will be “Past and Future.”

Volkswagen will also be supporting the international torch relay with a fleet of vehicles in both the China and Greece parts of the relay. They are also involved with other countries as a sponsor of the National Olympic Committees.

The Beijing organizing committee expects a crowd topping 4 million at the Games; 10,708 athletes from over 200 countries; and a worldwide television audience of more than a billion people for the August spectacle.

Automotive News says that in 2007, Volkswagen, Audi and Skoda sold 910,491 cars in China, which was up 28 percent from 2006, when it only sold 711,360 units. This brought Volkswagen’s total share of the market in China to 18 percent.

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