Acura Teaming Up with W Hotels

March 20, 2008
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Forget waiting for a taxi. In the coming weeks, you’ll be able to check into one of 18 upscale W Hotels around North America and get a lift in an Acura MDX crossover/SUV.

It’s part of a new partnership between the Japanese automaker, the upscale arm of Honda, and the hotel chain, which will formally launch on April 1 and run through the end of next January.

In an announcement at the New York Auto Show, Honda officials also noted that, as part of the project, dubbed the “Acura Experience,” guests at several W properties will have an opportunity to test drive Acura products.

The program aims to provide “both jet setters and road warriors with the ultimate in experiential travel, whether in room or on the road,” said Ross Klein, President of Starwood's Luxury Brands Group, which operates the W Hotels.

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