Nissan Building Worldwide Momentum

March 4, 2008
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Nissan kicked off the Geneva show this morning with its GT-R super sports car. Even though the stunning, long-anticipated sports car was unveiled in Tokyo and shown at L.A. and Detroit, its European debut attracted as much attention. Carlos Tavares, executive vice president of Nissan Motor Corp, presented the car together with the new Murano and the Pivo2 concept, also new for Europe.

Tavares was happy to report that Nissan continues to build momentum worldwide, with global sales for fiscal year 2007 surpassing 3.7 million units, a new record. Europe contributed substantially to the increase, while sales in Russia are now over 12,000 units — ten times what they were in 2003.

The Qashqai is such an unexpected success (130,000 sales in 2007) that Nissan had to add a third shift at the plant in Great Britain to meet demand.

Nissan expects much of the new Murano that is on sale in more than 80 markets around the world. The model is exceeding projections especially in the U.S., where sales have been 50 percent higher than originally predicted for the first-generation Murano.—Henny Hemmes

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