Volvo Is Going to the Dogs

February 7, 2008
Those who stopped by Volvo’s media preview at this year’s Chicago Auto Show will be quick to tell you that the Swedish automaker is going to the dogs - quite literally, counting the number of canines lounging around.

With no new products to unveil, the automaker handed over its time slot to the local sheriff’s K-9 squad and the folks from Bark Buckle Up. The latter, nonprofit group is dedicated to getting motorists to safeguard their pets while driving.

If you’re ready to say, “sure,” and click to the next story, consider this: In an accident, not only could your favorite dog or cat be killed or injured, but they just might kill you instead, noted Bark Buckle founder Christina Selter.

In an accident, she explained, “a 60-pound dog, flying through the car and hitting a small child could cause a very serious injury.”

Meanwhile, members of the Kane County Sheriff’s Department noted that emergency crews are reluctant to go into a car, after a crash, for fear of getting bitten, so a loose dog could mean a delay in getting someone injured off to the hospital.

This loops back to Volvo, which now offers an optional dog cage for the latest XC90, among other models. And pet supply stores also sell belts and harnesses that can keep Fido or Mouser in their seats in the event of an accident.

2008 Chicago Auto Show. Big thinks from the City on the Lake. (2/7/2008)

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