Would you believe...Richard Simmons? The "bounciest, least appropriately dressed lifecoach" appears in one of two Bridgestone ads rolling during the game (the company is also the sponsor of the halftime show). In it, Simmons is doing his aerobic thing on a dark road--and a set of headlights aims straight for him. Well, maybe not straight for him, but you get the idea.
We can't reveal the ending, but there's a clip over at Gaywheels for you in case you can't wait for February 3. Otherwise, make sure you have the Vizio and the Frito pie ready before hand. Go Pats!