BMW Plays the Race Card?

July 10, 2007

Bless the hearts of the workers helping out on BMW’s M3 launch in southern Spain. In order to expedite the number of blood-red M3s circling the track at any given time—and to limit the number of tire-frying laps permitted per car at the ultra-manicured Ascari private track outside Marbella—they handed out little coupon books giving a number to each of eight laps permitted per driver.

The only problem—and please don’t call Al Sharpton over this—is that the card were in a booklet labeled “race card.” Yes, we are laminating our copy for our next dinner party.

Our M3 review will be up soon. Until then, make yourselves busy and check out the stunning photos of the new M3 and the generations of hot 3ers before it.

BMW M3 high-res photo galleries

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