Metrosexual, Petrosexual? Nope – Mustangs Are “Retrosexual”

June 25, 2007

You wondered what your clothes meant about you, even though you consider “dressy” gear the stuff with buttons. Have no fear, Earnhardt fan: the new Mustang cologne from Aramis doesn’t make you a “metrosexual” or even a “petrosexual” (we’re assuming that means full of gas at inopportune moments).

Apparently, you’re a “retrosexual” — someone “concerned about how he looks but he's also more of a guy's guy," says Jesse Porto, the director of marketing for Aramis at Estee Lauder, which plans to flood drugstores and Sears with the new scent in August. "He's rugged, athletic and comfortable with his own masculinity."

Porto and the smell squad over at Lauder are rolling out the PR as the bottled stuff starts appearing in stores nationwide. We haven’t seen any yet, but apparently the Mustang cologne is on sale now. By the end of the summer you’ll be able to buy it at Wal-Mart, Kohl’s, and all sorts of mass-market shopping places.

According to the press release – not presented in Smell-O-Vision or anything cool—the mansmell will be “bright and musky with lavender, ginger, and lemon and undertones of pipe tobacco and cedarwood, while the base is finished with amber, fir balsam, and patchouli."

You know, maybe they threw out metrosexual too early?

Could anything be as manly as a Shelby Convertible? Find out here

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