Is MirraChrome The Next Big Bling?

June 11, 2007
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We tend to be a fairly conservative lot, us British drivers. We don’t like to stick out from the crowd too much in case we’re thought of as crass or vulgar. The most popular color to buy a car in has long been silver, but one U.K. company is now offering a variation on that them. Chrome is the new silver, with shiny body panels apparently set to be the next big thing.

MirraChrome is claimed to be the world’s most realistic chrome-effect paint finish, with 98 percent of the reflectivity of true chrome-plating. It’s the stuff was used on a Lamborghini Murcielago in the recent video by rapper 50 Cent.

“There’s plenty of interest in chrome, candy colours and other custom finishes, what with the TV shows [such as Pimp My Ride] and general interest in radical Sixties and Seventies automotive paintwork,” said Ray Penny. He’s manager of the Autopaint centre in Birmingham, England that’s now offering the shiny finish for the first time.

I’m not sure how you’d define “plenty of interest” but I’m not holding my breath until I see a MirraChrome car.—Richard Yarrow

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