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2009 Jaguar XF – Is It the “HM?”

May 15, 2007

When we saw the latest photos of the Jaguar XF this morning, a colleague reminded us that this could be the last new Jaguar interior we see for a while. Even our spy photographers refer to the XF as the Hail Mary for Jaguar – a last chance before Ford loses its final bits of patience for a turnaround at its English patient.

What we’ve seen of the XF so far looks great, frankly. The wedgy shape ditches the old S-Type’s frumpy, referential style and tosses the XF squarely against the latest Audis, BMWs and Lexuses. Inside, these latest spy shots show a more serious and performance-oriented cabin.

But will it be enough? Even in a car market flush with buyers and low interest rates, Jaguar had tough times. In fact, in the U.S., sales performance has been dismal, particularly for the new XJ.

The XF is due late in 2008. Tell us what you think – will the XF really be Jaguar’s Hail Mary? Or is it too little, too late?


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