It strikes me, as we post a cluster of stories on gas prices, and what people pay now and what they’ll be willing to pay in the future, that GM has struck the right notes in the fuel economy debate. Instead of settling for one halo project that tells you everything you need to know about the company and its goals, they have two: the plug-in Chevrolt Volt concept, and the much-photographed “Blue Devil” Corvette SS.
On the one hand, GM is not backing down from its performance image. For evidence, consider the 700-horsepower ‘Vette SS. In any enthusiast circle, the SS is a Holy Grail that induces spontaneous incontinence, spur-of-the-moment cash-outs of home equity lines, and much palavering. And GM has played out the “supposed” existence of the “Blue Devil” Corvette brilliantly. How many sets of spy shots have you seen? This week’s photos are news because they’re red. And still, people want to know everything they can about the most powerful, most expensive Corvette to ever be sold to the public.
It’s solid strategy and good media play. Keep the enthusiasts in your corner with extremely limited-run projects like the SS—and get the rest of the carbon-counting globe in your corner with an inviting vision for the future.
What’s your take? Ultimately, which car is more important to GM’s future?
Caught: 2009 Chevrolet Corvette SS!—TheCarConnection.com
2007 Chevrolet Volt Concept—TheCarConnection.com