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Look at Buick’s New Aggro Attitude

March 20, 2007

Buick is tired of getting smacked around by Lexus, Acura, Volvo—heck, even by Hyundai. And while GM’s Saturn and Chevy brands have gotten their HGTV on and revamped their lineups, it’s been a slower process at Buick, where sales in China actually outstripped U.S. sales last year.

What’s the solution? New cars and a new image for the doctor’s-car brand. The first step is the revival of the Super tag, a moniker applied to top Buicks of the 1950s. Second step: adding a rear-drive luxosedan back to the lineup, boosting Buick’s street cred and spreading GM’s global rear-drive love to the U.S and China simultaneously. Get more from Buick manager Steve Shannon over at TCC.

Buick Reviving “Super” Tag—

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