Audi Rolling a Pair of 5s

March 11, 2007

Audi’s big display of product last week at the Geneva motor show proves two things: there’s nothing the Germans like more than a party with lots of orange backdrops and halogen lights and shaved ham, and secondly, that big things are in store for the A5 coupe they unveiled.

TheCarConnection found out, in a roundtable interview with CEO Rupert Stadler (actually it was a rectangular table, but we won’t quibble) that the A5 is only the first new car to be built off a new modular set of components that could eventually replace the current A4, the A6, maybe even the A8.

The R8 and the A5 will be niche products in the Audi lineup as it pushes 100,000 sales in the U.S. But it’s the next A4, likely coming to Frankfurt, that will boost Audi’s sales and profitability—in part because it’s to be built from the A5’s running gear.

Next up for Audi after the A4 will be the Q5, a cross-roader that will come from the same mechanical set. Audi hopes it will join the A4 and A6 in the U.S. as a big seller—possibly the car to put U.S. sales over the century mark.

Convertibles and even more diesels are in the product plan, but smaller cars and a U.S. plant are still far off in the future. But as Audi CEO Rupert Stadler says of other products like the all but certain RS5—and we’re paraphrasing here—why the heck not?

A5 Breeding a New Range of AudisTheCarConnection.com

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