The New York Times for Sunday, February 25 has a blurb on page one for a Business Section feature by Mickey Maynard: "Is It 1979 Again for Chrysler? Back then, it was Lee Iacocca and the federal government bailing out Chrysler. Today the German owners must figure out how to fix the company, which seems to have missed the market considerably."
Only problem is, missing the market doesn't seem to be what Mickey's lengthy story says. Read it yourself but do it fast, 'cuz the Times cuts off access quickly.
Instead, Mickey opines, bolstered by the usual array of agreeing "analysts," that Chrysler Group's and DaimlerChrysler's shortcoming is their failure to emulate Japanese competitors. Uh, that would be the Japanese competitors--except Toyota--whose sales are also lagging? All those who like the domestics have splurged on SUVs, and in the leaders' cases, slow-selling big pickup trucks? Who missed what market? Chrysler, like GM and Ford, has always offered a full line of vehicles.
Maybe the page one blurb was written by the same Times wishful-thinking editor who foresaw the drastic drops in circulation and advertising suffered these days by newspapers, including the NYT? -- Mike Davis
The Suitors for Chrysler Grow Sparse --New York Times