MINI’s “Hammer and Coop” Take to the Air

February 19, 2007
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Technophiled and dateless as you are, you’ve probably already seen MINI’s new Webisode preview, Hammer and Coop. But we just watched it after someone pointed us to it in a spare moment at Starbucks, and we have to confess, we’re a little aroused. In a non-creepy way, of course.

MINI promo’ed the new online videos in a series of billboards for weeks, and since we rarely see the light of day here in the TCC work dungeon (we do get basic cable – this ain’t boot camp!) on its own site. And now the first two installments are available online for the faithful, and the YouTube-savvy.

We’ll spare the plot developments for you, but cheeseball ‘70s-cop-show drama is the order of the day. Think Borat, Beastie Boys and Starsky, a talking MINI Cooper and Pool Boy from MadTV, and you’re sure to click back for the remaining four episodes – along with, MINI promises, a new video for the ‘80s Asia hit Heat of the Moment.

Our cup runneth over. While we look for a bigger cup, tune into the videos here or at – and don’t miss the action-name generator (“Mad Dog Pete” says so).

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