September 24, 2006
Local ads for car dealerships have long occupied some uncharted circle of hell polluted with Sansabelt slacks, wake-the-dead shouting at the camera, and occasionally, a little bad taste. But even the good people of Columbus had their fill with a round of radio ads for a local Mitsubishi dealer in central Ohio who used his 15-second spots to “launch a jihad on the automotive market.” With the light touch of a German jazz band, Keith Dennis of Dennis Mitsubishi added that his sales team would be wearing burqas all weekend long and declared Friday “fatwah day,” complete with rubber swords for the kids. The Columbus Dispatch reports that several radio stations refused to air the ads, but the general manager of the showroom promises the ads will air this week and called it the “most controversial commercial” heard in 15 years. Oh, right! Those Madonna burning-cross Pepsi ads were actually 17 years ago.
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