Cadillac Execs Like Selves! A Lot!

August 2, 2006

At a recent press briefing for the new Cadillac ad campaign, Caddy global marketing director Liz Vanzura might have exposed herself to being a little too close to the research. In describing two of Caddy’s most promising customer targets, “alpha males” and “hot Moms,” Vanzura said that her boss, Caddy brand chief Jim Taylor, perfectly embodied the “alpha male,” a guy who is successful and walks into the dealership knowing what he wants and more than the salesperson about the engine and performance specs. Not to leave anyone out, she also said that sales and marketing boss Mark LaNeve, who put her in the Caddy job, also embodied the “alpha male.”

When she got around to describing “Hot Moms,” women who are successful in their careers and who also raise kids, she offered up, albeit somewhat sheepishly and in a half-volume…um….herself!….as a good example of a “Hot Mom.”

Is there are another sub-target they left out—maybe “well-monied narcissistic?”

2019
The Car Connection
See the winners »
2019
The Car Connection
Commenting is closed for this article
 
Ratings and Reviews
Rate and review your car for The Car Connection
Review your car
The Car Connection Daily Headlines
I agree to receive emails from the site. I can withdraw my consent at any time by unsubscribing.
Thank you! Please check your email for confirmation.