Page, Plant Become Caddy Has-Beens

Jimmy, Bobby, Bonzo and John: those beloved characters from that ‘70s cock-rock reality show we called Led Zeppelin have been unceremoniously retired from Cadillac advertising. According to Automotive News—the place we turn first for all our Zep news—the five-year-old Caddy campaign featuring the Zep classic “Rock and Roll” is being pushed aside to make way for subtler, more sophisticated ads that will be more “story oriented.” For our money, there isn’t a better story than the wacky band antics involving a certain Hollywood hotel property and a certain species of fish, but Cadillac steadfastly refused to tap on that lore for its ads, which bowed during the 2002 Super Bowl. Cadillac’s ad duties recently were adopted by Modernista!, the same folks that brought you those warm and fuzzy HUMMER ads that won lots of awards but you can’t really remember.