VW Jilting Detroit for L.A.

June 12, 2006

VW will be shifting its interests from the Detroit show to the Los Angeles auto show, now set for November on the show-circuit calendar. VW has struggled with location inside Detroit’s Cobo Hall, in some years resorting to staging press conferences in a cramped basement area to accommodate the press and guests (as in the infamous Microbus presser of '01). With the move of the Los Angeles show from Detroit’s January shadow, the opportunity to scale back in Detroit --where the domestics “stage Broadway shows” during press time--proved too great, a VW exec says.

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