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May 9, 2006
Call them the all-stars: GM is reviving all the faces and voices that have hawked the company’s vehicles throughout history. In a tragic sense of regression, the GM ads move from the Marilyn Monroe era to the modern-day ads with Carmen Electra. Potentially more troubling, the ads will debut on Survivor: Panama-Exile Island, on May 11. (Does anyone care if the survivors live or die anymore, really? And why isn’t anyone filming Richard Hatch’s prison stint?) The 60-second spots in GM’s “Then and Now” ads also feature Jeremy Piven and Tiger Woods, and will also be shown before movies in select AMC theaters, so make sure to tack on another minute of moaning about how movie previews take too long these days.
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