GM Turns to Elvis for The Drive

April 6, 2006
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Elvis in a HUMMER? The king didn’t live long enough to see GM’s SUV division born—he didn’t even stick around for the real Humvee, it turns out. But somehow, GM knew putting him behind the wheel would be the perfect stunt to kick off The Drive, the new GM test-drive experience that opened in Las Vegas on Wednesday for trial runs before its Monday grand opening. The “autotainment” experience lets Strippers test-drive GM vehicles on a performance track and an off-road course. The Drive can be found at the Sahara Hotel & Casino, in case you find yourself with a few hours to kill before Celine Dion or that Judy Garland impersonator takes the stage.

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