Tahoe Do-It Yourself Ads Backfire

April 2, 2006
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Chevrolet’s latest SUV, the Tahoe, is making a splash in showrooms and on this season’s installment of The Apprentice. And like most things touched by Donald Trump — casinos, marriages, and hair — the online ad campaign for the Tahoe hasn’t gone exactly as Chevrolet had hoped. On its promotional Web site for the Tahoe, our colleagues at Autoblog note, Chevrolet asks viewers to create their own Tahoe commercials with music, stock pictures, and user-definable text. A handful of users have been creating clever ads that mock the Tahoe as a 12-mpg gas-guzzler — and Chevrolet has yet to remove their entries, days after some were posted. You’ll laugh at the mildest of the ads, or maybe you’ll get offended at the one that uses one of the seven words you can’t say on television. Or maybe you’ll just enjoy the Zen-like poetry of one of the ads, which we couldn’t quite figure out if it was insulting or just aimless.

See for yourself:






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