The news of Ian’s death swept quickly through the Geneva show and among his colleages. Steve Cropley, editor of Autocar, said Norris was “genuinely unique” and “deserved his place in the (French) sun,” alluding to Norris’ move to Le Mans late in life. “He had gotten his world in order…and had the courage to set himself up in a place as emotive and automotive as Le Mans.”
Norris had recently celebrated forty-five years covering the car industry. Back in 1958 he joined Austin as an apprentice, and at the end of his training went into the company's PR department. It was during the great days of the Mini, and London was swinging. Norris moved from Austin to Dunlop, then to Lucas before becoming a journalist in 1978.
He reported for UPI and Cycle Weekly in the U.S. during that time, briefly returning to PR with Jaguar and resuming his writing career in 1990, taking on TheCarConnection in 1998.