Ford’s of the Rings

December 18, 2005
Those little rubber bracelets that decorate the wrists of everyone from Lance Armstrong fans to women fighting breast cancer have shown up at Ford Motor Company world headquarters. At the Glass House in Dearborn, execs are wearing blue rings around their wrists, stamped with the words “red, white, and bold.” The Detroit Free Press says the rings are one way the company is trying to rally its workers behind the latest turnaround plan at the world’s third-largest automaker. Earlier this year the company distributed similar bands at their display stand at the Frankfurt auto show; Dodge did the same this year for its launch of the Charger sedan.
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