We can almost guarantee that the 4-7 Detroit Lions have nothing to worry about during next year’s Super Bowl XL, except possibly how much in tips they’ll make parking cars outside Ford Field. However, for the winning team’s Most Valuable Player, there’s a new bonus in the offing that will make valet space a near-requirement. Cadillac will outfit the Super Bowl MVP with an ’07 Escalade, freeing up a lot of signing-bonus money to be spent on wheels, tires, and other bling. In previous years, MVPs like Patriot Tom Brady could choose the Caddy of their liking, but GM’s renaissance division is putting all its promo eggs in the brand-new ’Slade’s basket — only appropriate for the first Super Bowl to be held in the Detroit area in 25 years. Whether the actual event will go off without a hitch remains to be seen; just where exactly will NFLers stay, eat, and be warm in February in downtown Motown? But at least, in this case, GM has a trophy-winning promotion it can take all the way to Disney World.
November 29, 2005
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