VW Gets Konged

September 8, 2005

Volkswagen has a thing for classic horror - how else can you explain the Thing? Or the original Fox, for that matter. Still, we can't help but think the new King Kong movie might not be the Touareg SUV's best friend. We were with Benz when The Lost World chewed up a dozen M-Class prototypes and it was not pretty. And while VW execs safely ensconced in their Wolfsburg HQ might think it's safe out there -- “The film and the creature itself fit very well to this SUV with its off-road capabilities and ability to move confidently from rugged jungle outposts to city streets,” says Joern Hinrichs, Head of Volkswagen Global Marketing -- we're willing to bet you couldn't get the same manufactured quote out of the mechanic at the VW shop on the West Side Highway who will have to scrape New Beetles out from Kong's toenails for a week if he comes for another Manhattan visit.

Nevertheless, VW is channeling more Kong material your way through its Web sites and through its Frankfurt auto show display. The official movie trailer showed up on its Web site in June. And at Frankfurt, VW will be playing more backstage footage from the filming around a new Touareg "Kong" model they'll show off at the notoriously overwhelming show. The footage, from the "Skull Island" set in New Zealand, will show up behind a Touareg all gussied up with new side skirts, more chrome and badging - and in a nod to the vague S&M undertones of the movie, the Touareg will be tied down to the stand.
"An allusion to the tied up sacrificed white woman in the movie," we are totally quoting from a press release.

Could it get any better? The VW German press department says ja wohl. We'll let you know next week. Meanwhile, the King Kong film is due Dec. 14, and stars Naomi Watts, the caffeinated Jack Black and Academy Award winner Adrien Brody, and is directed by The Lord of the Rings' Peter Jackson. We're guessing it won't be at your favorite art-house cinema, so plan for IMAX and bring some earplugs.

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