Don't press that button

July 5, 2005
One-time Chrysler product engineering boss Chris Theodore is likely feeling like a dinosaur right now. The type of T-Rex you see in those Microsoft advertisements highlighting the sort of embarrassing mistakes one can make with e-mail. At least he didn't reveal the salary of Chrysler's top executives -- you have to check the company's 10-K report for that. But Theodore did distribute the e-mail address of just about every senior executive on the U.S. side of the DaimlerChrysler empire.

It was innocent enough. He planned a picnic at his summer getaway along lake Huron, in Michigan's "thumb." But while Theodore can navigate his way around a CAD-CAM system, he apparently has trouble with e-mail, and didn't quite understand the value of the BCC, or "Blind Carbon Copy" box. As a result, anyone opening the invitation had to wade through several 100 e-mail addresses. Normally dull reading, but in this case, if you took the time, you came away with the personal address for folks like Chrysler Group CEO Dieter Zetsche. Maybe next time, we'll find some interesting spy shots in our mail box -- but without the normal camoflauge.

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