Considering the number of designers, engineers, manufacturing workers, marketers, and everyone else needed to bring a new car to market, it’s not surprising to hear the process described as a symphony. But pulling together a truly standout design is a more jazzy process, a lot like “a live, improve solo,” suggests Tom Kearns, head of
The coupe, said
Face-on, the Koup’s most distinctive feature is its large grille and brake ducts, which
The engine is mated to a six-speed automatic gearbox that can be manually operated from a pair of steering-wheel-mounted paddle shifters.
From the side, the Koup features a swooshing line that flairs forward from the C-pillar, then sweeps back to the decklid.
The automaker turned to the aftermarket for inspiration, opting for a set of oversized, two-piece alloy wheels.
Inside, the 2009 Kia Koup Concept features a three-gauge instrument cluster and a distinctive racing-style steering wheel. The dual-tone seats are offset by silicon insert bars.
On the tech front, the show car features an array of infotainment technology, including a slick audio jukebox and Bluetooth, for hands-free cellphoning.
As the automaker’s newly-updated, 2009 Optima shows, Kia is looking hard for a way to stand out in today’s crowded market. Rock-bottom prices alone aren’t enough. Styling is critical, and an automaker needs to establish a consistent brand look.
Whether the Koup will hit showrooms isn’t clear, but
2008 New York Auto Show. Big news in the Big Apple.