Nissan's Connelly Retiring; Bradshaw Taking Company to
report that first appeared on TheCarConnection.com last month, Nissan's top
American executive, Jed Connelly, has confirmed he will leave the automaker's
Last year, Carlos Ghosn, CEO of both Nissan Motor Co., and its French partner
Renault, ordered the company to pull up stakes from the Los Angeles and move to
Nashville, not far from Nissan's Smyrna, Tenn., assembly plant. The decision is
expected to yield significant cost savings, though many observers believe it
could also result in some disruption for Nissan. During the Wednesday call,
company officials reported that 47 of 60 senior executives have agreed to
relocate, but only about half of the rest of NNA's 1300-member workforce have
accepted transfers. The impact will be especially hard-felt by the financial
side of the company, noted Connelly. Even so, he insisted, "I think we've got
everything we could think of smoothly in place…(and) that'll ride us through the
rough water." The relocation is expected to take until August 1. Meanwhile,
Nissan officials reported that so far, they've been unable to line up a buyer
Puts His Stamp on Renault by Joseph Szczesny (2/20/2006)
New plan includes major move upmarket.
Vanzura Takes Reins at Cadillac
It took barely a month for Liz Vanzura to put her mark on the Cadillac brand. On Friday, GM announced what had been rumored; that some or all of the Cadillac advertising work would move from Leo Burnett. Vanzura moved half the business to HUMMER's agency, Boston-based Modernista. Vanzura had been running HUMMER marketing before she took over at Cadillac.
Modernista will handle ad work for the CTS sedan, SRX crossover, performance
V-Series models and other unnamed cross-brand projects. Leo Burnett will keep
the ad work for Escalade, DTS, STS and the XLR. If Modernista does well with the
assignment, though, Burnett could easily lose it all inside of a year. Burnett
Vanzura, say sources, had been sent to Cadillac by GM sales and marketing chief Mark LaNeve to fix what has been a sliding advertising effort at his former brand. When Vanzura arrived in mid-January, she was disgusted with the ad that had been created for Cadillac in the Super Bowl, a mock fashion show for the Escalade. It was a dud on all the Super Bowl ad meters measuring how much the audience liked the ads in the big game. Meantime, Modernista had created a Super Bowl ad for the HUMMER H3 that was very well received by the audience and the critics.
Vanzura worked at Volkswagen as head of advertising in the late 1990s when the automaker was producing ads that helped set the brand on fire, and were the talk of the ad world. Remember "Da Da Da"? Her agency then was Arnold Worldwide, and the most talented creative on the account was Lance Jensen, who went on to found Modernista.-Jim Burt
Consumer Reports Nixes Domestics
Consumer Reports released its 2006 rankings of top vehicles and domestic products didn't fare very well. For the first time in nine years, no product from GM, Ford or Chrysler showed up on CR's recommended list. The ratings are based on a series of tests as well as crash performance data and reliability surveys. The winners this year included the Honda Civic in the small car category; the Honda Accord in the family-car category, and the Acura TL in the upscale car category; the Infiniti M35 in the luxury sedan category; the Subaru Forester in the small sport-utility vehicle category and the
Ford Fusion Gets "Poor" Crash Rating from IIHS
2006 Ford Fusion
Ford Fusion by John Pearley Huffman (9/6/2005)
Taking Ford beyond the Taurus. Hopefully.
Camaro Going Ahead; Mini-HUMMER Back On Schedule
"All of us are hoping (the Camaro) will be a
production-approved program" in the very near future, said GM Vice Chairman Bob
Lutz, adding that "We're all working on it as if it were an approved program."
The "heritage" Camaro, which debuted in January, proved one of the most popular
concepts at this year's
Camaro That Almost Was by TCC Team (1/23/2006)
How GM's hot concept pony car got that way.
Study: Product Development Woes Hobble GM
The shortcomings of General Motors' product development efforts were exposed yet again last week when the automaker confirmed that it was dropping the Pontiac GTO this summer. GM has rolled out the GTO as kind of an off-the-shelf answer to the complaints that the automaker's cars weren't exciting or muscular enough.
The Australian-made GTO, with its 400-horsepower, 6.0-liter V-8 engine could accelerate from 0 to 60 mph in six seconds. But sales, despite some hefty discounts and some heavy-duty personal lobbying of the press by GM Vice Chairman Robert Lutz, never lived up to the hype.
Thus, GM decided to pull the
plug on GTO without even bothering to find a replacement for the car. At the
same, time GM also shut down an assembly plant in
The start-up of the new
Consequently, the new crossover from
Product Woes Hobble GM (2/26/2006)
Despite talk of change, new products aren't swift enough, say analysts.