Chrysler Revamps Marketing Dept.
Chrysler Group on Monday restructured its marketing department in a way that more clearly separates brand marketing from product planning, and is designed to elevate how consumers view the Chrysler, Dodge, and Jeep brands relative to the competition, especially Asian rivals.
Stephen Bartoli was named vice president of global product planning and marketing earlier this month. Newly assigned executives overseeing product planning and marketing for front-wheel-drive vehicles, body-on-frame-vehicles, and rear-drive vehicles will report to Bartoli. Meanwhile, executives named to branding positions will report to George Murphy, Chrysler group senior vice president of global marketing.
"These appointments will keep our focus laser sharp on the brands as we support the record number of product launches in the works for the Chrysler, Jeep, and Dodge brands," said Murphy.
Ann Fandozzi, 34, is director of front-wheel-drive product planning and marketing. Joseph Veltri, 47, was named director of body-on-frame product planning and marketing. And John Sloan, 50, was named director of rear-wheel-drive product planning and marketing. They report to Bartoli.
Thomas Loveless, 45, former director of sales operations, was named director of Dodge marketing and global communications. David Rooney, 50, was named director of Chrysler marketing and global communications, a similar post he already held. John Plecha, 40, was named director of Jeep marketing and global communications, following a stint as director of Jeep marketing and rear-drive product planning. And Christine MacKenzie, 51, was named executive director of multi-brand events and agency relations. She had been executive director of corporate research and reporting. Those four report to Murphy.
Chrysler has been enjoying a good run of profits and
market share gains, especially when compared with GM and Ford. But research done
internally, and by outside firms such as Strategic Vision, shows that Chrysler,
Dodge, and Jeep brands are still held in comparatively low esteem relative to
domestic brands such as Ford, Chevy, and Buick, and well behind Asian brands
GM Donates Parts for 37-Year-Stolen 'Vette
In an even happier ending to a
story first reported by the New York
Times, the owner of a stolen 1968 Corvette Convertible will get GM's help to
restore the car, with which he was recently reunited. Alan Poster is the owner
of the 1968 'Vette, which was stolen from him shortly after he bought it 37
years ago. Last week, the Times
reported that Poster had recovered the car shortly before it was to be
shipped out of the country to a new owner in
2006 Chevrolet Corvette Z06 by TCC Team (11/30/2005)
Sound and fury…signifying everything.
Pacifica Adds FWD Limited Model
2004 Chrysler Pacifica by TCC Team (3/10/2003)
Expanding the crossover/wagon/SUV argument one niche at a time.
Mustang Hooks Into Ringtones
2005 Ford Mustang GT
Preview: 2007 Ford Shelby
GT500 by Marty Padgett
TCConfidential: Buick's Got a Brand New Bag for Tiger
Tiger Woods Buick golf bag
Renault Sticks with
In spite of excess capacity and
continuing losses here, it clearly seems that Renault will choose to concentrate
efforts in countries like
Land Rover North America today launched an all-new marketing campaign - "Designed for the Extraordinary" - intended to entice potential customers into the world of Land Rover: sophisticated yet rugged, luxurious yet authentic, as only a Land Rover can be. The campaign focuses on what differentiates Land Rovers from other luxury vehicles offering exceptional design and outstanding breadth of capability.
"Designed for the Extraordinary" showcases the brand as a whole, highlighting each individual nameplate - Range Rover, Range Rover Sport, and LR3. To reinforce each vehicle's personality in an unusual manner, Land Rover is placing vehicles in settings that feature genuine demonstrations of superior performance.
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